A responsive site is a site that responds to its environment. Which means you only need one site for every screen since people are always using different devices to access the internet. Below are some reasons why you should consider a responsive design site.
Having responsive design is essential if you want to ensure that your mobile audience sticks around. A large website with a responsive design will load much faster than a non responsive site. In addition, your users will appreciate the fact that the site is tailored to their device which makes it easier for them to enjoy your website.
Want your site to be easier to navigate and make your customers shopping experience go as smooth as possible? A responsive site can do that for you. Since a responsive design is intended to be used on any device your customers are not limited to only shopping at your site from their desktop computer.
Google recommends having a responsive site so that it helps your site rank higher in search engines. So why do you want to rank higher in search engines? Well with high rankings, you can expect more traffic to your site which leads to more customers.
Having a responsive site is more important in some companies than it is in others as far as keeping your customers happy. However, if you plan to develop your business as one of the top companies in the industry, it is essential that you use your website to demonstrate that your business is on top of technology.